Demanding, discerning, well-informed smartphone buyers have pushed top mobile brands to pull out all the stops and offer excellent value phones across price segments. It is truly empowering to the buyer when good products are available across price points. Pay more for a status symbol if you have the budget and the need for a premium phone. But there is no longer much need to break the bank in order to get a good phone. There are a ton of mobile brands in India today and each of them offers a whole buffet of smartphone models that cater to various types of user requirements. Whatever your set of needs are, once you are clear on them, you will not have difficulty finding an absolutely stellar mobile phone to suit your characteristic desires out of a smartphone. You want a mobile phone under 15,000 INR?
Here are some things to know about smartphone-
You want the phone to have 4GB RAM? Most of the budget phones today come with at least 4GB RAM. You want your mobile phone under 15,000 INR to come with a powerful 5000mAh battery? Brands like Samsung offer 5,000mAh battery phones in the budget and mid-range segments.
The mobile marketplace did not always look like this. It is the number of brands present in the market. And the tough competition that exists, that keeps prices reasonable and value-for-money at an all-time high. In the smartphone market’s early days, mobile brands in India enjoyed a monopoly and prices were prohibitive, as one might remember (or imagine).
However, with more and more brands making a beeline for the Indian market. Smartphone buyers can rest easy knowing that manufacturers and retailers will be kept on their toes by each other, and by new competition in the market. It might make sense for users to recognize this before they boycott a country-full of brands and encourage monopoly in the bargain.
Moreover, as one manufacturer makes something available, the others have to catch up in order to retain market share. It takes only a few months for a rarity to become the norm. A few years ago, quad-rear-cameras were a rare feature. Now half the phones on the market come with quad-rear cameras.
The newest demands seem to be focused on battery, processor and RAM. Mobile brands in India have had no choice but to step up to meet these demands. 4GB RAM is now the minimum that a buyer will accept in a mobile phone under 15,000 INR.
If one mobile brand in India cannot offer it, the buyer will simply look at several other brands that do offer sizable RAM. You can easily expect 4GB RAM to 6GB RAM in a mobile phone under 15,000 INR.
The minimum battery capacity that today’s smartphone buyer will accept in a mobile phone less than 15,000 INR is 4000mAh. Smartphone users in any price segment in India are highly demanding. And as such the world’s best brands have had to spice up the market with all denominations of amazing features in order to stay popular. You can expect 4000mAh to 5000mAh batteries in smartphones under 15,000 INR.
There is also increasing cognizance of processor capabilities. And people are realizing that they want a processor with a minimum clock speed of 2.0GHz. People realize that if they want their phones to work fast. The processor of the phone will need to be able to process that many instructions at a time. 2.0GHz to 2.3GHz smartphones are not difficult to find in a mobile phone under 15,000 INR.
Of course, blog posts such as these and overall hassle-free access to information that brands would have rather kept secret has resulted in an overall smarter buyer, who is not only demanding, but also well-informed. Top brands are therefore encouraged to bring feature-rich, powerful smartphones to the table to meet the demands of buyers, who are increasingly well-read about the product that they are buying.
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