More and more companies are betting on the possibilities of Instagram to publicize their products, gain new customers, get Instagram followers, and likes, and boost their digital marketing strategy. Do you have an account for your business on this social network? Do you know how to get the most out of it? Get started with the tips in this Instagram guide for business.
What are the advantages of Instagram for companies?
- A constantly growing social network that, in recent years, has eaten ground for the almighty Facebook and overtaken Twitter.
- The profile of Instagram users indicates that it is a network that young people are betting on since 65% of its users are under 40 years old.
- Apart from this, studies show that Instagram users are much more active than those of other social networks.
- Instagram is a social network that focuses its success on the use of the smartphone, which affects the possibilities of direct communication with the client and the Mobile Only trend of companies.
- It is an eminently visual social network where video and images are the centers of any strategy and an added value to the use of Instagram for companies.
- The social network is very focused on sales. From the first moment, Instagram has established itself as an important sales and product promotion channel.
- Instagram has a package of specific tools for companies with which you can make the most of the possibilities of this social network.
Instagram for companies: Tips to boost your business:
Are you convinced of the possibilities of Instagram for companies? Whether you already have a profile, or if you are going to start it, these tips and keys will help you boost your business on this social network, shall we start?
1- Create a company profile on Instagram
As a first step, one of the options that you should take into account is creating an Instagram profile for companies. What are its advantages concerning a user profile? On the one hand, the possibility of consulting and accessing Instagram statistics on the impact and scope of your publications, on the other hand, the option of synchronizing your company profile with your Facebook fan page and, in this way, sharing publications that, in case you do not have this option activated, they would go to your personal profile.
2- Know the Instagram tools for companies
Once you have configured your company profile, Instagram offers you a series of specific tools for your professional account. These options go far beyond statistics and will be especially interesting for you if you want to use the social network as a sales channel or a way to promote your products and services.
3- Activate the shopping option on Instagram
One of the most interesting news on Instagram for companies is the option of turning your profile into a sales channel. Here you can upload images of your products, tag them, add prices, and, of course, link the customer to the shopping website from the social network.
4- Create and manage your publication calendar for Instagram
Like any social network, one of the keys to gaining followers on Instagram and boosting your business is based on generating interesting publications, with attractive content for your followers, and doing it regularly over time.
5- Bet on original content with the Stories
Each social network has its own peculiarities and language, and Instagram is no exception. Adapt your content to the possibilities offered by this social network in which the main elements are image and video. In this sense, one of the most interesting options is the Stories that, although they are ephemeral, allow you to energize your account and, in case you succeed, save and share them later, do you know how to do it?
6- Interact with your followers and know their tastes
Among the most attractive possibilities that Instagram offers for companies, we highlight the option of adding surveys or questions in your Stories. It is an attractive way to get the involvement and participation of your followers with your brand, gain new customers, or get to know their personal tastes for future digital marketing actions on this social network.
7- Improve your communication with Instagram Direct
Closely related to the need to interact with your followers, one of the options offered by Instagram for companies and for any profile is Instagram Direct, an instant messaging service with which you can select your most loyal profiles, create a group with a maximum 15 people to whom you can send videos, photos or promotions that will not appear in your profiles or in your stories.
8- Explore hashtag and learn from the competition
Much of the success of an Instagram business strategy is based on the correct use of tags. Remember that your publications must incorporate them, and, for this, it is convenient to review which are the most used hashtags on Instagram, either by professional sectors, by topics in your locality or, simply, by trends that you can join. In the same way, taking a look at the profiles of the competition or other companies that succeed on Instagram can be very useful.
9- Bet on the possibilities of ads on Instagram
Sponsored content is an interesting option to gain followers and visibility of your Instagram posts. As with Facebook Ads, before creating an ad on Instagram, you must be very clear about the audience you are targeting (segmentation). The investment you are going to make, the objectives of your campaign (gain IG followers, promote your products), as well as if it is time or if you have the right number of followers to create an ad on Instagram.
Measure, analyze, and make decisions:
Any social media strategy needs to be supported by constant data measurement, interpretation of trends, and results such as the scope or degree of loyalty and commitment of a brand’s followers. This is applicable to any Instagram initiative or strategy for companies. It is advisable to set a series of short and medium-term objectives and, depending on the data obtained, enhance or correct it.
These are just some tips to get the most out of this powerful social network. Do you know any other that has passed us, and that allows you to boost your business? Please indicate this in the comments section so we can include it.