The popularity of wellness apps is thriving as the global wellness industry continues to grow at an exponential rate. Wellness apps made considerable profits in 2021, and the Covid pandemic has only exacerbated the increased demand for such products.
This article looks at the wellness app industry and why most health companies use smart technology to increase traffic, leads, and sales.
The Wellness App Industry is Growing Fast
The industry has been around for a long time, and the concept of wellness now extends to everything from fitness, nutrition, mindfulness, and appearance. So there are more and more types of wellness products for which companies decide to build apps and increased demand from customers in every category.
Statista recently outlined how the top one hundred wellness apps received more than 200 million downloads per month in 2021. This statistic represents more than 1.5 billion downloads over one year for apps in the wellness category.
According to recent studies, the health app global market is also valued at $39 billion and could grow by 11.8% per year in the next decade. However, this is a fraction of global health market revenue, which exceeds $400 billion, and suggests the projected valuation for health apps is relatively conservative for the years ahead. But why exactly is the wellness market growing so fast?
Why the Wellness App Industry is Growing So Fast
The presence of ill health and chronic disease is rising, and COVID-19 has only added the problem. For example, Digital Authority Partners recently outlined how just 56% of participants in a PwC study believed they were in “good health” – a depressingly stark statistic! Read more about Yoga Benefits for All Ages – Wellness Benefits of Yoga.
Meanwhile, mental health awareness is higher than ever and this has increased demand for wellness apps. In addition, as the cost of health-related treatment rises, there’s also reason to think that people are looking to apps for an affordable solution. However, the reason for such growth is not always black and white. For instance, this BBC article talks about the role of wellness apps for travel and tourism. Simply put, travelers seek ways to enhance their well-being on the move, and wellness apps will often provide a quick and easy way to achieve a healthier travel lifestyle.
The pandemic also led to increased wellness-related issues with fear, anxiety, and grief “becoming the norm.” According to this article from Digital Authority Partners, people required help for various mental health issues, and the demand for health and wellness treatment continued to rise.
Let’s take a look at some different types of wellness apps that thrived in 2021
5 Examples of Wellness Apps with Impressive Downloads
- Sleep Cycle
Sleep Cycle is a wellness app that uses sound and movement analysis to help track your sleep. It also aims to wake you up amid your lightest sleep to help you feel less tired or weary. As awareness around mental health grows, a lot more emphasis is being placed on a good night of sleep, and the statistics prove this point as Sleep Cycle is one of the fastest-growing wellness apps in terms of downloads.
- Deliciously Ella
It’s rather unusual to see a food blogger (Ella Mills) ranked next to some of the most significant wellness companies in the world. However, this shows the incredible potential of wellness apps. Additionally, why so many businesses are scrambling to build their own.
Deliciously Ella uses this app to provide recipes, cooking demonstrations, and wellness tips in general. It features an attractive dashboard, and this app has helped build a robust community of like-minded people around the creators’ website.
- Pocket Yoga
Pocket Yoga is not the only yoga app on the market, but it stands out. It features a collection of yoga poses and settings which enable users to choose a specific level of experience. In addition, video illustrations allow users to feel like they are part of a yoga class, and the app design is clean and colorful at every turn.
- Drinkaware
The design of the Drinkaware app assists people in terms of their relationship with alcohol. It uses various trackers and prompts to encourage app users while inspiring goal setting. There is also a unique selling point in how this app provides a compassionate service that people can use discreetly.
- CALM
Calm is a meditation app and probably the best-known app on this list due to its advertising. It features famous voices and many of the best meditation teachers in the world. You can also find a host of programs related to breathing and exercise, and the whole purpose of the app is to relax the user.
What to Expect from the Wellness App Industry in 2022
Consumers’ expectations will increase spending toward wellness products in the coming years, including payments for wellness apps. Research also shows how most employers in the United States currently offer a wellness program. As a result, consumers regularly contact Digital Authority Partners to build these wellness apps for clients.
More specifically, experts believe there will be a shift toward nutrition, training, and counseling apps. However, there will also need to be a strong awareness of ensuring these apps are clean (organic ingredients, practices, etc.) and environmentally sustainable.
These predictions are also in line with growth projections for the industry and the increased demand for digital health and at-home fitness. However, despite the concept being around for quite some time, it’s still early days for wellness apps, which is another reason why every healthcare business should be thinking about building its own.
