Technology

How To Do App Growth Hacking

Once you know your core user experience and how your mobile app works in its entirety, you can use online surveying tools like SurveyMonkey. Ask users who perceive your phone as a value in their lives and why they feel that way. Customers who see their mobile apps as a must-have can tell you why they think that way.   

Companies with mobile apps often ask this question at one point in their journey. Developing a strategy to help you get more and more app users over the months and years can be challenging. While engagement metrics such as the number of users who engage with important app features and the total time spent on them are essential, vanity metrics for mobile apps with no business value are downloads, daily active users, and active users.   

Growth strategies can help you reach your goals without significant investment, whether you have a tight user acquisition budget or want to increase app downloads and app revenue. Whether you’re behind a million other apps or ahead of them in the Play Store, here’s all what ou need you need to know to start and grow your mobile app, even if you’re on a tight budget.   

Growth hacking is a term that applies to activities that allow startups to flourish more quickly. Mobile app marketers can use innovative growth strategies in various ways, such as building a user community through Facebook groups and Slack channels. There are well-paid, high-demand jobs in the tech industry for those who are becoming mobile app growth hacks.  

In my presentation at the App Promotion Summit in London, along with all the fantastic articles and resources that I have on my strategic watch, I gave many examples of apps I have worked with and how we used these techniques to the success of Deezer, Viadeo and Lekiosk Consult which has led to millions of new users. I estimate that Deezer and Spotify increased their app downloads by tens of millions through retention, deep linking, viral loops, appropriate content, and SEO to a time in 2010 when we had no marketing budget and were still in startup mode.    

A study that was published last October found that only half of the app users found an app in the App Store: 47% of iOS users and 53% of Android users. These numbers need to be taken with a pinch of salt, as the study surveyed 875 US users and asked them when they downloaded the last app, but they give shaky evidence that the App Store Optimization (ASO) is essential.    

There are two frequently overlooked components on your App Store list page that increase your downloads: ratings and in-app purchases. A great way to do app marketing is to increase app downloads through positive reviews and ratings. By improving app rankings in the App Store, these positive reviews will encourage new users to download and try your app.    

Another best way to boost app downloads is to get positive reviews and ratings for your app. Many positive reviews and ratings of apps are significant for app downloads because it acts as social proof of your app and lets new users know that others love it. It is typical for smartphone users to view the app reviews and ratings when they download them.    

This will improve the ranking of your apps in the App Store and lure new users into downloading and testing your app, as many other unique users will trust your app.    

Once you have fixed the apparent problems and repeated them to be more user-friendly in your app, you can start on iOS and take your user acquisition campaign seriously.   

If you want to find your target audience, app store optimization (ASO) is no way around that. Here are few growth hacks to help you explore the growth of your mobile apps and how effective each one depends on the specifics of your mobile apps.    

If you want to purchase users for free, this is possible via App Store Optimization (ASO). ASO is about improving the discoverability and visibility of your apps. It optimizes several aspects that define your app for users: title, description, keywords, screenshots, videos, reviews, and more. It’s the first place your target users search for apps. If you don’t have the results, you’ll lose out to the competition.   

The app store had more than 22 million apps last year, and due to the sheer amount of time & money it takes to create an app, the only way to protect your investment is to have a compelling growth campaign. Without an effective marketing campaign and a well-designed and functioning mobile app, you will languish in the depths of the App Store.    Show Sources

Ultimately, app growth is the only way to validate what leads to better responses from users when asked. Moreover, test-driven, falsifiable hypotheses produce results, and testing means generating data that accepts or rejects specific ideas used in-app growth.    

Reducing the number of steps when searching for an app can lead to higher conversion rates. A key growth strategy is to get your users to share your app through a grand recommendation scheme. 

This branch of technology creates a connection that appears on the screen of the mobile app. If the user does not  have a mobile app (then get in touch with a growth hacking agency, which can help you), the link to the App Store goes to the destination screen to download the app.   

Push notifications, in-app messages, and message cards are examples of channels that app marketers can use to increase engagement with their apps. On the other hand, Push notifications introduce users to new features designed to improve app engagement. Get in touch with growth hacking agency for better results for your app

 

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