Search engine optimization (SEO) has become the cornerstone of e-commerce and digital marketing. If you’re a business owner, and you’re into online marketing then you’d know the importance of SEO for your company. Research has shown that 98% of customers only click on the first page of search results, so how do you plan in growing your customer base when you’re still stuck on page 6?. You may have the greatest marketing content but without SEO on your website, nobody would view its content. If you haven’t already invested in SEO, then you’re missing out on a great opportunity to boost your company or business. Are you ready to get started with SEO? Then join me as I get you started with the basic SEO principles that you need to know.

Basic Principles of SEO

Below are the fundamental principles of SEO you need to be aware of, as you begin your journey to high ranking on search engines.

1. Keyword Optimization 

Keyword optimization is an essential component of SEO. It can further be divided into keyword research and keyword integration. Users make use of keywords to conduct searches on search engines. Hence, if you want users to find your business, then you need to utilize the right keywords.

• Keyword research: This involves finding the right keywords for your business. Without the right keywords, you will find it hard to rank in relevant search results. Keyword research can sometimes be complex, but there are several keyword research tools you could employ to help get the relevant keywords, or you could just get the best Sydney SEO expert and all your worries about SEO will come to an end.
• Keyword Integration: After successfully selecting the relevant keywords for the business, it’s time to integrate them into your site. Proper keyword integration will help you rank high on search engines. However, if you overuse the keywords then it’ll lead to keyword stuffing which can damage your site’s ranking.

2. Title Tags

This is another fundamental element of SEO you need to consider. Search engines make use of a complex algorithm to analyze headlines in order to detect the subject and its position amongst similar posts. Each title must contain the keyword near the beginning.

3. Meta Description

This is another essential SEO element that contributes greatly to how your site ranks in search results. Meta descriptions are displayed below the webpage title in search results. For most users, title tags and meta descriptions are the factors that determine if they will click open the webpage.

4. High-Quality Contents

High-quality content is what will keep your customers loyal to your website. If your content does not solve the users problem, then no matter the SEO strategy you use, your ranking on search engines will gradually fall.

5. SEO Audit

It is essential to carry out a regular SEO audit in order to find out if your website is deficient of any SEO element or if there is a weak spot on your website that may affect productivity. SEO audit helps you maintain the same level of productivity in the long run. 

6. Tag Images

Imagine tag is another fundamental SEO element. Always ensure that the images on your website are of good quality and also readable. Alt tags provide the necessary information to help Google under your image. Hence, it is essential to add alt tags to your images, so Google and users will understand what your image is describing. Always tag your images.

7. Internal Links

Internal links are a fundamental SEO element that ensures your audience spends more time on your website. Linking internally will help guide users to other quality additional pages on your website. Most users in their quest for information and knowledge will browse through several pages on your website, provided they are informative and relevant to the topic. Read more about Digital Marketing Certification in Berlin.

8. External Links

Of course, backlinks are an important factor when it comes to website ranking, but if you don’t link externally too, then you’re missing out on some quality “Google juice.” For Search engine optimization, make use of only quality external links. The site you’re linking to is also a determining factor, so make sure it’s a good one.